I'm Henrik. I build things and write about them.
I've spent 15 years shipping products across AI, IoT, and SaaS, including one that got acquired. If you're trying to figure out where AI actually fits in your product or business, have a read. Or get in touch.
The second aha moment
What happens after users show up
Peer-reviewed knowledge
Remember Aardvark and ChaCha, the old human search engines? I keep wondering if AI could bring back a version, somewhere outside your network to ask 'does this actually make sense?'
Full test coverage
I find great joy in adding heavy test coverage to the apps that I build, and then adding them to Github Actions to run automatically on deploy. Coding agents wi
tended 6 months agoAdd PII detection for extra safety
Wired OpenAI's privacy-filter into Claude Code as a pre-push hook, about 150 lines of TypeScript. A small example of a bigger idea: you can let AI write the code if you build the checks around it.
tended 6 months agoRunning an autonomous marketing agent
I built an autonomous marketing agent twice. First with Anthropic's Managed Agents API, then rebuilt it in n8n. The interesting lesson wasn't about the AI, it was about the plumbing.
tended 5 months agoSounding-board calls, advisory, the occasional speaking gig.
I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.