I'm Henrik. I build things and write about them.
I've spent 15 years shipping products across AI, IoT, and SaaS, including one that got acquired. If you're trying to figure out where AI actually fits in your product or business, have a read. Or get in touch.
How to Know Your AI Actually Works
A practical guide to evals for small teams shipping AI features without a QA process.
Peer-reviewed knowledge
Remember Aardvark and ChaCha, the old human search engines? I keep wondering if AI could bring back a version, somewhere outside your network to ask 'does this actually make sense?'
Documentation is free
The biggest headache, whether you run a small startup or a big corporation, has always been documentation.
tended 2 months agoDigital gardening
Last week, I stumbled upon an article from Maggie Appleton about digital gardens. It made me redesign my website.
tended 2 months agoAdd PII detection for extra safety
Wired OpenAI's privacy-filter into Claude Code as a pre-push hook, about 150 lines of TypeScript. A small example of a bigger idea: you can let AI write the code if you build the checks around it.
tended 2 months agoSounding-board calls, advisory, the occasional speaking gig.
I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.