I'm Henrik. I build things and write about them.

Products across AI, IoT, and SaaS, including one that got acquired. Writing about the parts of product building that AI changed and the parts it didn't.

Marker sketch of an open notebook with product doodles
Latest issue
No 024
Published 22 Apr 2026
From the Substack

The Mythical Man-Machine Month

On super ICs, Brooks's law, and where one person and AI beats a team.

Sounding-board calls, advisory, the occasional speaking gig.

I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.

Work with me No deck. Just an inbox: henrik@holenventures.com