I'm Henrik. I build things and write about them.

I've spent 15 years shipping products across AI, IoT, and SaaS, including one that got acquired. If you're trying to figure out where AI actually fits in your product or business, have a read. Or get in touch.

Marker sketch of an open notebook with product doodles
Latest issue
No 030
Published 10 Jun 2026
From the Substack

How Your AI Actually Works

A plain-language explanation of the architecture behind every major LLM, from attention to training to the questions nobody can answer yet.

Sounding-board calls, advisory, the occasional speaking gig.

I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.

Work with me No deck. Just an inbox: henrik@holenventures.com