I'm Henrik. I build things and write about them.
Products across AI, IoT, and SaaS, including one that got acquired. Writing about the parts of product building that AI changed and the parts it didn't.
Goals, Not Tasks: What Actually Makes an AI Agent
I ran 20 identical tests changing only one variable — task vs goal framing. The results reveal what actually makes AI behave like an agent, and it's not architecture.
Documentation is free
The biggest headache, whether you run a small startup or a big corporation, has always been documentation.
Digital gardening
Last week, I stumbled upon an article from Maggie Appleton about digital gardens. It made me redesign my website.
tended 4 days agoAdd PII detection for extra safety
Wired OpenAI's privacy-filter into Claude Code as a pre-push hook, about 150 lines of TypeScript. A small example of a bigger idea: you can let AI write the code if you build the checks around it.
tended 5 days agoSounding-board calls, advisory, the occasional speaking gig.
I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.