I'm Henrik. I build things and write about them.
I've spent 15 years shipping products across AI, IoT, and SaaS, including one that got acquired. If you're trying to figure out where AI actually fits in your product or business, have a read. Or get in touch.
AI is as big as the internet, but with an off switch
What are the implications when your AI infrastructure is controlled by a foreign power? A US export order took a live model offline overnight, and Europe keeps treating sovereignty as a procurement problem.
Peer-reviewed knowledge
Remember Aardvark and ChaCha, the old human search engines? I keep wondering if AI could bring back a version, somewhere outside your network to ask 'does this actually make sense?'
Full test coverage
I find great joy in adding heavy test coverage to the apps that I build, and then adding them to Github Actions to run automatically on deploy. Coding agents wi
tended 7 weeks agoDocumentation is free
The biggest headache, whether you run a small startup or a big corporation, has always been documentation.
tended 8 weeks agoDigital gardening
Last week, I stumbled upon an article from Maggie Appleton about digital gardens. It made me redesign my website.
tended 2 months agoAI is as big as the internet, but with an off switch
→ 10 Jun 2026How Your AI Actually Works
→ 03 Jun 2026Build a Marketing Agent That Tells You What to Work On Each Week
→ 29 May 202610,000 Small Businesses
→ 15 May 2026The Friction That Works Best Is the Friction People Like Least
→Sounding-board calls, advisory, the occasional speaking gig.
I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.